In
the 1980s, self-help and attaining individual success was in full bloom and a
very viable business model. Its disciples included such luminaries as Zig Ziglar,
Brian Tracy, and a host of other straight, middle aged, white Christian men
whose background seemed to come straight out of a turn-of-the-century Horatio
Alger novel.
Horatio
Alger, Jr. was an American writer of young adult novels about impoverished boys
and their rise from humble backgrounds to leading lives of middle-class
security and comfort through hard work, determination, courage and honesty.
Following up on this trend, Napoleon Hill, Orison Swett Marden and Samuel
Smiles all had enormous success with their self-help books during the late 19th
and early 20th centuries.
About
this same time, Dale Carnegie was teaching business education courses in New
York City. Carnegie was convinced by a rep from Simon & Schuster to take
his 14-week course and turn it into a book. ‘How to Win Friends and Influence
People’ became one of the first self-help and personal development books ever
written. Over 15 million copies have been sold and in 2011, it was ranked
number 19 on Time Magazine’s list of the 100 most influential books ever
written.
Napoleon
Hill with his classic ‘Think and Grow Rich’ has run a close second. Both these
classics predated the Amway, Shaklee and Mary Kay era. Those companies stressed
their own ‘build your own success formulas’ and, were in turn, a more refined
and strategic multi-level marketing approach that began with the early Tupper
Ware parties of the 1950s.
This
return to the era of ‘yes, you can do it all!’ came to mind a while back as I
was perusing through my Amazon tablet and its Prime Video folder. The Prime
Video folder has literally hundreds of films to download and watch or purchase.
It was there that I came across a documentary on Brian Tracy, one of the
stalwart purveyors of the self-help movement. It brought back a plethora of
memories of that time in my life.
Back
in the day, I was following a different form of teaching and learning in my personal
life. It was my pseudo-hippie way of thinking. It was a more deeply personal
and analytical approach that resonated with me at the time. Three authors
struck a chord with me.
Neither
of these authors or poets offered an easy answer to the timeless questions
pondered by many young men. There were no sure fire formulas or easy fixes.
While on one hand, I would soon be peddling my own self-help materials, these
books offered a different and more challenging approach to life, liberty and
the pursuit of happiness.
In
1980, I had just started my own company Sharden Productions, with my first
video series under my belt. It was an eight-part speed-reading course entitled
‘Flexible Reading,’
I
was on the hunt for more video series to produce or lease. Flexible Reading had
been a substantial investment of my own money plus a bank loan to get it
started. By acquiring the rights to other video series, I could cut down on my
production costs and focus on marketing those products without incurring more
debt.
My
next series to acquire and distribute was entitled Personal Time Management, a
course developed by a professor from the University of Minnesota. That was
followed up pretty quickly by Stress Management and more self-help series. As
the business grew and prospered, I produced my own one-hour golf special on
Bobby Jones, a twelve-part jazz series and an eclectic variety of other video
programming. Nevertheless, always in the back of my mind was the prospect of
acquiring more self-help material from the real professionals like Brian Tracy
and Zig Ziglar.
Nightingale
Conant was the largest distributor of self-help material at the time. They were
churning out seminars, audio tapes, books, and a wide array of material in that
discipline. They were kings of the mountain and not about to relinquish their throne
to a small time producer/distributor from the Midwest.
So
I joined the Minnesota Speakers Association but found out very quickly that the
organization was only interested in professional speakers who made a lot of
money. The rest of us were just dues-paying members with no benefits from the
organization. I expanded my portfolio of products but could never bust through
that distribution wall that Brian and Ziggy had built up around themselves.
Eventually
my self-help and personal development series ran their course and I branched
out into other forms of risk-taking. Real estate had always hovered on the
sidelines as a potentially lucrative side venture. Even there, the self-help
gurus of land and buildings were plowing the fertile grounds with their ideas
of ‘getting rich quickly’ with very little effort.
A
poor cousin and flip side to the ‘Think and Grow Rich’ movement was/is the ‘Get
Rich Quick’ approach to almost anything but especially real estate. Before the
great recession in 2008, there were a plethora of real estate investment
schemes being aired on television and in seminars around the country. Their
message was always the same. A person could get rich by investing in real
estate without any experience, money, knowledge, or clue as to what real estate
really entailed. In fact, the only requirement from those purveyors of ‘great
pastures of plenty’ for their lambs was the ability to breathe and have cash
on-hand.
Much
like the great truths of the self-help movement and personal development field,
real estate investments call for a lot of hard work and a dollop of common
sense. There are no short cuts to success in real estate and those heralded
stories of success on infomercial television are cleverly packaged with good
editing and a keen sense of ‘what sounds good.’ It is often far from reality
and the truth.
In
the end, Self-help is nothing more than common sense packaged with interesting
stories, promises of great fortunes and eternal happiness. The key here is that
for anyone willing to ‘do the work’; it’s a story that can come true.
The
secret ingredient, seldom talked about, is for ‘anyone willing to do the work.’
And herein lies the reason so many folks love to read the books and watch the
TV shows but seldom get off their couch at the end of the day. Like anything
else in life, it takes work, a lot of hard work, to accomplish your goals.
Nothing
much has changed since those street urchins plied the railroad yards for
scattered pelts of coal to heat their tenement shacks. Hard work, sacrifice, determination,
and overcoming failure are all the secret ingredients to ‘getting rich slowly.’
It’s what our grandparents have been telling us all along.
Life
is kind of funny that way.