There are any number of fine books about Palm Springs. One in particular, ‘Palm Springs Holiday’, does a good job of capturing that golden era for the town. A caption on the back of the book says it all:
‘This
is the story of Palm Springs in its golden years, a city that had it all,
including fabulous fly-in hotels, marvelous mid-century Modern architecture,
Hollywood stars and starlets and a swinging nightlife.’
All true, but with just one thing missing. There was another side of Palm Springs, open for anyone to see, but left for most to ignore. It was another slice of the glamor and intrigue identified the city and its environment. A world of speedos, bronze bodies and quick side glances. They called it Hidden Valley.
Hidden
Valley was where all the gays and lesbians felt comfortable being themselves.
It encompassed the nightclubs, neighborhoods and establishments where their
sexual orientation didn’t cause heads to turn or whispers to erupt. It was
their home away from work hidden behind the facade that most tourists believed
to be ‘the real Palm Springs.’
Palm
Springs, since the early thirties, had always attracted the creative Hollywood
types. They weren’t like the rest of us. They were different in more way than
anyone ever knew. With their arrival came yet another kind of lifestyle. It was
led right out in the open but disguised as being just a little out of the norm.
In Palm Springs, it was ’normal’ being abit out of the norm. Newspapers loved
writing articles out those folks and readers ate up the titillating stories
that came out of the Valley.
This
is not surprising if you consider that historic civil rights issues weren’t
addressed until the mid-sixties along with a seismic change of attitude toward
women’s rights and the whole sexual revolution. Gay rights were slow to follow.
Back
then, anti-Semitism, among other prejudices, was rampant throughout the Valley.
It was an open secret seldom talked about but understood well by everyone
involved. But this was no different than most other parts of America. Civil
rights for blacks and browns was unheard of and Catholics had only recently
shed their cloak of being ‘poor shanty Irish.’ Anything
different was bad and immigrant cultures fared little better.
Our
own golf course community, Indian Canyons, along with Tamarisk down valley,
were built in the early sixties just to accommodate Jewish families who wished
to live in the Valley but weren’t welcomed in most communities.
That
all started to change on June 28th, 1969 with the police raid on New York
City’s Stonewall Inn and the two days of rioting that followed. Before that
landmark incident, homosexuality was an open secret for most of society to
ignore. In 1947 the U.S. State Department began firing alleged homosexuals
under the National Security Loyalty Program. Then in 1953, President Dwight D.
Eisenhower issued an executive order barring the employment of homosexuals by
the federal government. Even back then in Palm Springs, haven to those types,
much was hidden beneath the surface and endured by brave souls who were forced
to live two lives instead of their true self.
Rock
Hudson proved to be the iconic figure of a tortured soul who had to endure the
lies and façade that was gay Hollywood. Few people, outside of the business,
were aware of this other side to the Valley. For years, Hollywood and Broadway
were the creative cauldron for ‘those creative types’ that weren’t like the
rest of the tinsel town. In the 40s and 50s, Palm Springs became the epicenter
where ‘they’ could come and enjoy themselves without the Pavarotti and curious
onlookers poking into their private lives.
While
Stonewall was the first recognized breakthrough for equality for gays and
lesbians, Palm Springs directly or inadvertently paved its own way of
attracting that demographic. In the early Seventies, Palm Springs had grown
stagnant in its growth of tourism. They decided to focus on DINKs, dual income
couples with no kids. It proved more than fortuitous for the city’s future
growth.
Gay
couples began coming to the city for its arts and entertainment. What they
found, in addition to a welcoming atmosphere, was a treasure trove of
mid-century homes built in the late 50s and early 60s that were in desperate
need of upgrading and remodeling. The homes were selling in the low One Hundreds
but could be turned around and sold again in the high Four Hundreds after
remodeling. The rush was on.
Like
most movements, the first wave of visitors told the next and so forth. Gay and
lesbian couples began buying second homes in the desert and Palm Springs came
to recognize and embrace its growing reputation as an open-minded, liberal,
welcoming community to all.
Now
it’s the hipsters, millennials, and fans of Coachella that are flocking to this
desert community. The world of Rock Hudson has long since disappeared in the
Valley. In its place remain the majestic mountains, high desert, nearby coastal
communities and welcoming vibe that is Southern California.
Some
things never change.
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