Tuesday, September 26, 2017

Vinyl Holiday

I had to laugh. It really is true that often times what goes around comes back again. Musical taste is a good example of that. I guess if you wait long enough, the old becomes new again or at least enjoys a resurgence of interest. My old collection of musical memories from the fifties and sixties, long sequestered to basement shelves, are garnering new attention.

Vinyl is back and I’m loving it. In fact, vinyl records are so popular that Sony, the biggest of the Big Three record labels, recently announced that it will start pressing them again, as soon as March 2018, in a new factory near Tokyo. The last time Sony made a vinyl record was 1989. One could certainly argue that this announcement is just one of many signals that the music industry is once again changing with the times and customer tastes.

Aside from the obligatory roll of her eyes, my wife has been remarkably quiet about my prized collection of LPs as well as the old Sony turntable I bought but seldom use among more. Traveling the back roads of one’s mind can be a geriatric benefit for people my age. Sometimes there is a tendency to revisit old people, places and times with reflections and refractions that tend to meld into a soul-satisfying stroll down memory lane.

Vinyl can do just that. Having been down that road before, I can attest to the magic of vinyl and the old songs that take me back to yesteryear. Music has always been a huge part of my life and this renewal of interest in LPs (long playing records) just brings a smile to my face.

A while back the local web site, Minnpost, ran an article on the resurgence of vinyl records and did an interview with Bob Fuchs, general manager of the popular Minnesota record store, The Electric Fetus. It was a fascinating step back in time and remuneration of that popular phrase ‘what goes around comes around again.’

Gray's Drugs

The Triangle Bar

Back in the day when I was hanging out in Dinky Town and fantasizing about life while at the Triangle Bar, the Electric Fetus was my refuge from the storm of life. It was a magic place where overhead music played at a deafening roar and all kinds of wanna-be hippies and many of the real ones crowded the narrow aisles flipping through the stacks of vinyl.

Bob’s interview offered a fascinating glimpse into the present-day world of music and how just as things change some things remain the same. A longtime Minnesota music mainstay, Fuchs  has seen it all firsthand in his 30 years in the business (he started in the record department in December 1987).

I’ve lifted several segments from that interview and want to give full credit to MinnPost for the article. *

First, Bob was asked about vinyl at the Electric Fetus.

Bob Fuchs: In about 2000, we had 120 bins, maybe 118 of CDs and two bins of records left, and they weren’t even full. Today we’re up to nearly 50 bins of vinyl again. It’s almost 50/50 LPs/CDs now. By next year at this point, more than 50 percent of our space in the record department will be LPs.

The surprising thing to some people is we still sell CDs. They walk in and don’t even know that. They’re like, “I haven’t bought a CD in five or seven years!” We still sell twice as many CDs as LPs. Many people want physical media, whether it’s an LP or a CD. I play both every day.

Then Bob was asked about the ratio of new vinyl to used.

Bob Fuchs: Probably about twice as many used as new. In dollar amounts, new vinyl is much more expensive than most used vinyl. Most new LPs are between $17 and $25.

I think many people want to write vinyl off as a fad that’s coming back. But it was a staple for 50 to 60 years, and then there was a period of about 10 years when it wasn’t in vogue, and now it’s coming back again because of the experience.

People say they like the sound, but regardless of the quality of your musical reproduction system at home, it’s the experience. You tend to be more engaged. You sit down. You stay close. Your experience is heightened by all your senses. You’re listening, you’re reading, you’re looking, you’re appreciating art. So it’s more encompassing than just streaming a song.

An LP is the ultimate cultural artifact for music. You’ve got liner notes. You’ve got lyrics. Oftentimes, you’ve got photography, artwork, information. It’s a stamp in time, and a physical presence. A gatefold LP is 2 feet by 1 foot. It’s like a book. Some people still prefer books.

One aspect about LPs that I just took for granted were the liner notes and artwork. Apparently, a lot of people weren’t so oblivious about such things.

Bob Fuchs: When you compare most packaging now to 15 to 20 years ago, there were a lot of budget productions back then. Simple jackets, thin paper. They were minimalist and sometimes cheap. Today, people are thinking – this is the ultimate packaging. Let’s make it a gatefold. Let’s use heavier-weight cardboard or paper. Let’s press on heavier vinyl. Many people have commented at the counter that LPs are really heavy. They don’t remember them being so heavy.

Then as an unintended salute to old people’s taste everywhere, Bob explained who is leading the charge back into vinyl.

Bob Fuchs: The single biggest thing I’ve noticed is the change in demographics. This whole revival has been pushed primarily, or at least initially and still very heavily, by people under 30. There’s a much higher percentage of women buying records than there were buying CDs or records previously. What stands out most for me is the number of young women who are buying records now. In my 30 years, I don’t ever remember that many young women in the store.

Vinyl to me was the sixties personified. It was Dinkytown, the Triangle Bar, West Bank, working all day at the Public Health Department and volunteering each night at KTCA public television. It was that stunning blond working as the evening receptionist, writing poetry, attending St. John Neumann with Susan and a very brief movie-making career.

It was slow growth growing up and pondering a whole bushel basket full of ‘what if’s’ and ‘why not?’ Vinyl brings it all back home. When the needle touches skin and the music begins, I am transported back in time to a much simpler time that was good and only got a lot better.

*Portions of this interview with Bob Fuchs was taken from an article written by Ms. Pamela Espeland that appeared on the website MinnPost on July 20th, 2017. Click here to read the fullarticle.

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