Back
in 1999, noted intellectual Paul Krugman said that by 2005 the internet would be
no more influential than the fax machine. Guess he got that a little wrong. The
internet has given me a world-wide audience. Though still small in numbers it
means exposure in foreign lands I never knew I would ever reach.
I
now have a worldwide audience whether I intended for that to happen or not. It’s
small but it’s real. My writing platform circles the globe from the United
States to the United Kingdom. It covers India, skips through Asia and into Russia
then back to Minnesota again. It also makes side trips to about a dozen other
foreign countries and at least three-fourths of all the states.
But
who are these folks that have been visiting my Facebook page and reading my
blogs? Their names, gender and age are still a mystery. But their presence is
very real according to the cyber bots that monitor such things.
Google
Analytics and Facebook data have been most helpful in deciphering where my
readers are coming from. It’s not an exact science and I certainly haven’t
gotten a total grasp on my readership but it’s been most helpful in
appreciating the scope and breath of my coverage.
There
is a notable difference between data and analytics. ‘Data is the sensory
information produced by a business that has its eyes and ears on operations and
customers. While analytics is the brain that processes that information and
provides insight which ideally leads a company to take meaningful action.’*
I
have neither the complete data nor the ability to process the analytics
relative to my own web sites. I guess, in the end, those exact names, gender
and reading preferences matter little at this stage of my plowing the fertile
fields of a reading audience.
What
is important is the breath and width of my readership and the obligation I feel
to be true to my writing self while giving my audience material to enjoy.
Apache Death Wind Trilogy | Apache Death Wind, Chaparral Fox, & City of the Dead |
Apache Blue Eyes | Denis J. LaComb |
A
lot of my readers in the United Kingdom, Australia, New Zealand, and India were
generated by my westerns. There is a small but almost fanatical audience for
Americana among these folks. Many of the readers stateside come from states or
communities I am familiar with. It’s a safe assumption that I’m probably
guessing correctly more than a few of who those readers are. I knew I had
readers out in cyber space but I didn’t know the exact scope of my reach.
How
or why a reader in Turkey, Uganda, the Philippines, or the Sudan would read my
works is beyond me. But they do and at times have left comments on my blog
space. There was a time when I had a large following in Russia which made me
more than a little nervous but that has since subsided.
All
of this data mining and analytics reminds me of the power and scope of the
internet where a simple blog such as mine can travel through cyberspace around
the world and garner responses from every corner of the globe.
I
have no idea if my blogging is making a difference in expanding my writing
platform. All I can do is continue to be ‘open and honest’ and see what comes
of it. And if that audience enjoys my writing, agrees with it, or even disagrees
with it, I can only hope that they find it a wise use of their time.
· *CFO
Magazine March 2017
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